Results

Built a store from scattered free tutorials, listed dozens of products and spent nearly ¥1,000 on ads with no sales.

1. Cut the catalogue down to one problem-solving home product.
2. Switched to a small-budget test: one product, one ad set, about $30.
3. Rewrote shipping info and checkout details to build buyer trust.

No coding or ad background; worried about business ad accounts, pixels, shipping settings and wasting money.

1. Store set up to our build checklist; business ad account and new pixel configured with support.
2. Priced at $48.99 plus shipping instead of competing on low price.
3. Reviewed ad data together in the group chat — CTR, CPM, cost per purchase.

Domestic wholesale margins kept shrinking; the team had no experience with overseas ads.

1. Picked a few light, visual products from a large existing range.
2. Redid product images in a cleaner style for overseas buyers.
3. Set up pay-first, ship-after fulfilment through partner logistics.

Relied on a few large OEM buyers with long payment terms and no direct customers of its own.

1. Focused the store on one clear niche instead of a full catalogue.
2. Built its own customer list from store orders for repeat sales.
3. 1-on-1 review of payments, chargebacks and return policy.